A NEW TAKE ON WEALTH: GEN Z’S SOFT SAVING

A New Take on Wealth: Gen Z’s Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: gain continuously, save strongly, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, health, and

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